The Baseline Music Co. was formed in late 1996 as a way to book local Southern California shows for my friends bands. That did pretty well as we ended booking shows for hundreds of local and touring bands including Alkaline Trio, 88 Fingers Louie, the White Kaps, Slick Shoes, MU330, Skankin\' Pickle, and plenty of others. We made the transition to record label in 2001 and released the debut EP by So. Cal rockers If All Else Fails. We got back into promoting for a few years and in late 2003 decided to go full steam ahead with this whole record label deal. One thing I pride this label on is putting out great records. I always tell people that all the bands released on Baseline Music are my friends but not all my friends are released on Baseline Music. I want every release to be an outstanding one and help these bands as much as I can. This is a crappy business, but a fun one if you stay honest and have good bands with good music.
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